jump the shark, republicans, univision
The Republican party has finally jumped the shark. “Jumping the shark” is a T.V. production term that refers to the “Happy Days” episode where Fonzy literally jumped a shark.  It was originally meant to indicate a point at which a T.V. show's plot goes so far it becomes absurd. Colloquially, the term has come to mean the point at which a one time successful organization or project takes a turn for the worst.

A Republican group with a typically misleading name, Latinos for Reform (update: this group is backed by the Swift Boat people), bought up $80,000 worth of ads on Univision in Nevada. They were not promoting all the good things the Republican party has done for the Latino community (how could they?). They were not making promises to the Latino community about how they will champion their causes (because they won't).  They were trying to encourage them not to vote!!

Why? Because they, and I quote, they “can't ask  people to support a Republican candidate who has taken a completely irresponsible and bordering on racist position on immigration.”  So, they try to run an ad to encourage the Latino population not to vote. And (big surprise here) they aren't exactly upfront about why they are doing it.
The argument in the ad is basically, the Democrats haven't done anything for you, so show them a little something by just not voting at all.

Wow...just wow.  The Republican party's willingness to manipulate reality all for the sake of a win speaks directly to their lack of respect for the citizens they are suppose to represent if elected.   An ad that pretends to support the Latino community's cause is actually designed to do the opposite, insure that the person elected will continue actions that their supporters themselves call “irresponsible and bordering on racist.”  Basically, they use double talk and false sincerity to encourage inaction, so that their candidate can win and promote racially motivated immigration law.

As far as I'm concerned, they jumped the shark on this one.  Like them or not, just based on shear effectiveness alone, you have to admit that the Republicans are pretty good at the mudslinging and political double talk that has become unfortunately essential in a candidate’s T.V. ads.   And they always manage to walk that line of deniability even when their accusations are out and out lies.   This time they didn't.   They jumped the shark in both understandings of the word.   They crossed the line that that have so carefully walked for so long in their blatant disregard for the Latino community.   In doing so their successful ad campaigns have clearly taken a turn for the worst.   It also has taken a turn to the absurd.

Their false motivations, political lies and willingness to sacrifice truth for winning could not be clearer on this.  I am astounded that the general public still manages to identify the Republicans as the most Christian party.   Jesus was the truth.   Those who play fast and loose with the truth do not follow Jesus.   Jesus ' primary message was love.  Those who step on the least of these do not understand what love of neighbor looks like.   Jesus spent a great deal of his time with the marginalized.  Those who would encourage a terribly underrepresented segment of our society to not vote clearly do not grasp the bias the Gospels have for the marginalized.

The ad that they planned to run asked the question, “aren't you tired of politicians playing games with your future?”  Well, Univision certainly is.  They decided not to run the ad.  Viva La Univision!